Based on interviews with your key stakeholders and competitive analysis, we define your optimal reputation direction and strategic actions. This program sets the internal vision and alignment, and the external brand positioning and messaging, that underpins a successful reputation journey.

Phase One of the Proactive Reputation Building (PRB™) Journey is where we prepare to establish your agreed reputation vision in your market. We create a reputation-focused marketing plan with the internal and external actions to increase and strengthen your reputation, credibly and carefully.

The next steps on your journey to a higher reputation are based on your unique plan. We may recommend changes to internal and external dimensions like your brand, offer structure, processes, pricing, or systems to align with your future reputation. You decide which recommendations to implement and how much help you'd like from us.