Build value through a higher reputation

Business is better with a higher reputation

REPUTATION SHERPA GUIDES YOU
What's the big idea?
Leaders of top companies know that maintaining an existing reputation is not enough. Evidence and experience shows that when companies define and proactively build the reputation they want, they increase the long-term value of their business and brand.

At Reputation Sherpa, we believe reputation is the foundation of enduring success for service-based businesses. Importantly, we know how to proactively build your reputation to support your company's future growth.
Amplify impact.
It's likely your small-to-mid sized service business has a good reputation with clients and partners. But how much of your winnable market is aware of the value you could create for them?

By strategically building your brand reputation, you communicate your value, reach more people, and have an even greater impact.

Your proactive reputation strategy sets a vision to amplify your company's impact. And gives you a plan to bring it to life in your market.
TAKE THE FIRST STEP
"Of all the successes we've had in the last five years, the reputation work has been a standout. Jo's experience in knowing the right steps to take was a key part of our success. Had we not taken this reputation journey with Jo, we clearly wouldn't be the company we are today."
Andrew Sanderson, Founder and former CEO, TAE Aerospace
"There are not many people who fully understand how to manage and build reputation. Jo really gets it. She doesn't call herself Reputation Sherpa for nothing. She can help you get to the mountain."
Elliot Schreiber, US-based author and expert in governance and reputation.
Create value.
Up to 95% of the market value in a service-based business is intangible. Of this, reputation contributes up to 73%. This reputational value (RV) helps you attract clients, employees, or investors on the strength of your reputation.

Without a strategy to build and release RV, it remains unrecognised and unrealised. We've spent 12 years researching, developing and refining the right proactive reputation strategy for growing SMEs. We help you identify, build, leverage, and redeem your company's reputational value.
TAKE THE FIRST STEP
We guide you.
I'm Jo, your chief guide. With 20 years in brand and marketing management, and 12+ years dedicated to reputation, I've seen what works and what doesn't in companies of all sizes.

I've seen disconnected brand, marketing, and PR strategies waste resources and create risk. And I've seen proactive reputation strategy create alignment, get traction, and build value.

Having helped Australian businesses create $420M+ in reputational value, I can help you identify and build the right strategic foundation for a more valuable business and brand.
Is it right for you?
Proactive reputation building is right for your service-based business if it has:
An offer that makes a genuine difference for your clients
A solid reputation among your existing clients and network
A future focused leader committed to long-term growth.
Reputation building is not a short-term lead generation program. It's a strategic process to establish a reputation that helps you achieve your business and growth goals.
"Reputation, like magnetism, generates action at a distance."

Dr. Charles Fombrun, physicist and founder of The Reputation Institute.

TAKE THE FIRST STEP

REPUTATION SHERPA GUIDES YOU

What's the big idea?

Amplify impact.

"Of all the successes we've had in the last five years, the reputation work has been a standout. Jo's experience in knowing the right steps to take was a key part of our success. Had we not taken this reputation journey with Jo, we clearly wouldn't be the company we are today."

"There are not many people who fully understand how to manage and build reputation. Jo really gets it. She doesn't call herself Reputation Sherpa for nothing. She can help you get to the mountain."

Create value.

We guide you.

Is it right for you?

"Reputation, like magnetism, generates action at a distance."