
Build a reputation that takes your organisation higher.
Earn trust, attract opportunity, and sustain growth.
Reputation creates (or destroys) value
After 15 years of research and application, we've found that reputation links directly to economic outcomes. But only when it's built proactively and linked to business goals, not treated as a by-product of PR or marketing.
Built with intention, your reputation unlocks future value, protects current value, and earns the trust of your most important stakeholders. Left unattended, it can erode as markets and expectations shift.
By not working on your reputation proactively, you risk:
- Falling behind changing stakeholder expectations
- Being overlooked or poorly positioned in your market
- Brand and marketing efforts that don't align to create more value.
The purpose of proactive reputation strategy is to increase your company's future value and impact. At Reputation Sherpa, we help leaders of service-based businesses define, measure, and map the path to a reputation that creates tangible value for all stakeholders.
How we help you build reputation
We start with the outcome you want. Then we map the reputation you need to earn to make it possible.
The outcome is your aligned reputation vision. It's the reputation you ultimately need to achieve your economic goals. It must be amplified by your brand and marketing, and shared by everyone in your organisation. Once we've defined it, we guide you through a process to:
- Uncover stakeholder expectations. Understand how your key stakeholders perceive your organisation and the value it creates, or the value they wish it would create.
- Define credible waypoints. Define the smaller goals that will help achieve your reputation vision.
- Create a proactive plan. Map the journey to build trust, credibility, and visbility among priority stakeholders. They include your leadership team, clients, partners, and people.
When everyone inside your organisation works to build the same reputation, your value and impact become obvious on the outside.
Your reputation pathways
Prepare
Positioning & Messaging Blueprint
- 3-4 hour session with your leadership team
- Outcomes report and recommendations
- One-page positioning and brand-level messaging summary
- Alignment on your organisation's differentiated value.
Build
Higher Reputation Builder
- Everything in the Blueprint, plus
- 10-15 in-depth stakeholder interviews
- Desktop market and competitor analysis
- Reputation strategy
- Implementation roadmap grounded in what your stakeholders truly value.
Elevate
Proactive Reputation Building
- Everything in the Blueprint and Builder, plus
- Implementation of your reputation strategy in phases.
- We work alongside your team to embed and execute reputation-building initiatives, internally and externally.
Nearly half a billion in reputational value unlocked
CEOs have attributed nearly half a billion dollars in added business value to building their reputation with us. They've come to know how much their own reputation also matters to value, impact, and the legacy they leave. When reputation is clear and trusted:
- Clients choose you faster
- Employees stay longer
- Investors see greater value
- Your impact outlasts your leadership
When reputation works as it should, every path to growth gets easier.
Copyright Reputation Sherpa 2025