What is that feeling of credibility and respect that moves people to act?

Reputation isn’t something you can hold in your hands, but it’s present in every decision people make about your business.

It’s a client saying, “I trust them—they always deliver.” It’s an investor thinking, this is a business with integrity and vision. It’s the employee who feels proud to tell their friends where they work.

Your company has likely developed a good reputation organically. Now you want to go further. To reach more people and have more impact; to get to the next mountain. The Higher Reputation Builder program guides you.

As a service business, your market value is largely intangible. It's held in your IP, data, brand equity, and stakeholder relationships. Of this, reputational value (RV) can contribute up to 73%.

When you build reputation, you build the long-term value of your most vital strategic asset.

We've made it our mission to help Australian business owners identify, build and redeem the true value of their company's reputation.

In doing so, we've helped leaders expand into new geographies, increase revenues, and realise up to 50% more tangible value at sale.

With our guidance, Australian business owners have built and redeemed $420M+ in reputational value.

In the process, they've attracted ideal clients and talent due to their reputation.

After 33 years in brand, marketing, and reputation management, I've seen how disconnected strategies and tactics can waste resources, create risk and destroy value.

So whether you’re a CEO with 20 employees and $5M+ in annual revenue, or 1000+ employees and $500M+ revenue, our programs help you zero in on the actions to take today to create value, reduce risk, and gain a reputation that reflects the true impact of your service.