Positioning Blueprint

It's easy to assume stakeholders understand why your services are valuable. In reality, only those who’ve experienced them see their value clearly. Potential clients (and even your own team) often see things differently.

The Positioning & Messaging Blueprint zeroes in on your organisation’s differentiated value. In a practical, interactive workshop with your executive team, we surface team misalignment, capture common viewpoints, and clarify what your organisation can be known and trusted for.

You’ll receive a concise outcomes report, followed by a one-page positioning and brand-level messaging document your team can use to guide strategy and communications.

The Positioning Blueprint captures the view of your leadership team. The next step is to test those assumptions. The best way to discover reputation risks and opportunities is to ask reputation-focused questions of your employees and clients, then analyse the results.

Reveal the reputation gaps and opportunities that matter most. The Higher Reputation Builder (HRB) program leverages stakeholder data to validate internal assumptions and identify the gaps. It lets you act with more confidence to build the reputation your organisation deserves.